Archive for the 'Uncategorized' category

Why Some Digital Marketing Trends Aren’t Worth It

Apr 03 2022 Published by admin under Uncategorized

It’s always a great idea to stay up-to-date with what’s going on in the digital marketing industry. But it’s also important to maintain an ounce of skepticism whenever a new trend pops up.

Every month or so, a marketing trend that promises to improve online performance spreads quickly throughout the digital marketing community, yet it fades almost immediately after it arrives. Why? Usually, it’s because the trend stops showing results-or it turns out that the results don’t work when bigger and better websites are able to jump on the bandwagon and dominate the trend.

Perfect examples of recent trends that tried and failed include guest blogging, article directories, and link wheels. Websites employed these trends, hoping to improve their rank in search engine results, but they’ve since been renounced by Google.

So how do you avoid falling for these flash-in-the-pan techniques? Well, first, you have to identify the trends that simply aren’t worth it by asking these questions.

Does it do anything for my users?

Most trends that surface in the digital marketing industry are minor tricks that somehow improve SEO. These trends have absolutely nothing to do with improving overall user experience, which is why they get shut down so quickly.

Search engines are becoming more and more focused on promoting sites that genuinely contribute to good user experience for their site visitors. So if a trend arises that doesn’t relate to refining user experience, it’s a good idea to avoid it altogether.

Is it referred to as a “trick” or “hack”?

If so, that’s a pretty big red flag right there. A lot of so called “experts” in the field take to forums to tout things they refer to as “quick tricks” or “SEO hacks” that will help your website jump in rankings. The fact that they even refer to these strategies as tricks or hacks should indicate that they won’t offer any long-lasting results. Even worse, these temporary solutions can (and usually will) come back to hurt your website, as Google penalizes sites using black-hat techniques, making it harder for those sites to see good search engine rank and web traffic.

A major thing to keep in mind when marketing your website is that that aren’t any easy strategies or “hacks” to stay at the top. Everything takes time and effort. By avoiding temporary “hacks” and focusing on strategies that offer long-term value, you’ll experience far more success with your online presence.

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Must Know Benefits of SEO for Business

Apr 03 2022 Published by admin under Uncategorized

Provided you know the complexities of search engine optimization and you have the time as well as the resources to publish and then promote valuable contents on the web, then the main listings are within your reach. The only problem is that a number of the prime keywords that seem to have commercial importance have been taken by other organizations and they have to protect their property through dedicating resource as well as employing SEO firms to make sure that they remain at the first page.

Being on top of the search listings will result in more and more traffic. The fact is that as humans, we are naturally lazy and this is to say that customers will mostly click on the results that they are able to see first rather than taking some time to scroll through the different pages available while looking for something relevant.

Psychologically, the higher up the search engines a business ranks, and the more the business is listed on the fist pages of the search engines, the better it is for the brand or image. The simple reason here is that everyone knows and trusts Google to offer them with only relevant as well as respectable results. Therefore, by simply getting results on the very first page of the search, you are really gaining respect in front of the customers.

People make use of the search engines when they are looking for something they need, if your website has presence and if it follows the correct search engine optimization rules, it means that when a user lands on the site, he or she will get find what they need and this is what will result in leads, sales as well as increased profitability for the business.

Focusing on search engine results is also better on naturally designed websites. This is because of the simple reason that to reach the woozy heights of the very first page of search engine, your website must be structured in the very best way that the spiders can crawl successfully, meaning your site needs not to have poor navigation, low quality content or broken links.

Having an optimized web presence just means that regardless the office being available or not, you must have a willing and ready “sales person” who is available to answer different questions in order to win the new customers mind. If you need more new customers, more leads and sales, then the web is the only marketplace where customers are becoming less cautious when purchasing items.

With our Professional SEO Article Writers, We do have a proven record that speaks for itself when it comes to securing top results for the most competitive keyword phrases as well as providing all our clients with the most ever seen return on investment benefit. We have all what it takes to conquer the competition and rank you highly for that sought after page for a good number of industry based keywords. Our Article Writing Service [] is the best for all your SEO needs.

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How SEM Is Different From SEO

Apr 03 2022 Published by admin under Uncategorized

First of all in order to discuss how SEM and SEO are different, we must first define each of them. By defining these two terms it will be much easier to illustrate how they are different and how, as an online business owner, you need both to succeed online.

SEO – Search engine optimization. This is the method of using a variety of tactics to improve and influence your rankings on search engine results in a positive way so that your website appears near the top or at the top of the results page when a user performs a search which includes the keywords associated with your website and brand.

SEM – Search engine marketing is the method of marketing via search engines. This also involves tactics and it ensures that you are visible to those who are searching with keywords that are associated with your business brand. SEM can also help to influence your ranking on the search engines but it comes after SEO in terms of over-all ranking influence. SEM involves formal marketing campaigns and tactics which are performed on search engines. For example, pay per click and Good Adverts and Good AdWords.

This is where the confusion can sometimes come in. Because these two are closely linked and similar there is a misconception that they are one and the same. This is not the case and in fact, you can deliver an entire SEO plan for your business and it may not include SEM. Conversely, if you develop and deliver an SEM plan, it by definition will be part of an overarching SEO plan.

SEO can be easily defined as the strategic development of tactics which are designed to ensure your URL has the highest possible position on any given search engine. One way of achieving this and one hugely effective tactic is to use SEM.

And this is where the difference is. SEM is all about specific marketing via search engines. It involves keywords, pay per click and AdWords, but it also involves in-depth monitoring and analysis of metrics for your website so you can monitor activity levels and hits, visits and bounce rates to your website.

In order to get the best from your SEO and SEM you need to build the right foundations. If you are unsure how to do this you should work with a good professional team who will be able to guide you and help you by using their own expertise and knowledge to develop a plan which will help you achieve your online targets and aspirations.

Working with a professional team will save you time and money, it will also help you avoid some of the pitfalls that some other companies may have fallen in to while they attempted to learn about internet marketing and SEO for themselves. A good team will work with you to develop a plan that suits your budget and gives you the return on investment that will justify your outlay and give you the results you seek.

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7 Good Reasons Why Rewriting Articles Is Bad for Your Website

Apr 02 2022 Published by admin under Uncategorized

It is common these days for internet marketers to utilize a variety of marketing gimmicks to promote a website’s products/services. Incidentally, one of the widespread and most commonly used marketing gimmicks is article marketing, which works wonders for a business to earn tremendous sales, visibility, traffic and what not. Unfortunately, however, some cunning online marketers have marred the significance of article marketing by using devious or black-hat techniques that although appear harmless apparently but deliver dangerous repercussion in the long run.

One extremely pervasive black-hat technique that has been in usage among a lot of dare-devil and cunning article marketers is article spinning software that have made a fuss on the internet for a long time. Not to mention, article marketing contributes massively to build a mass of backlinks. The caveat to keep in mind is that article marketing through article spinning software is considered as a black-hat technique that can take a toll on a website’s visibility, page rank, etc.

If you still cast doubt on whether using black-hat article marketing technique is dangerous or not, look at the following salient 7 reasons and conclude on your own:

1. Search Engines give attachment to unique, engaging and readable content

Whether it is Yahoo, Bing or Google, the leader of all search engines, invariably attach importance to fresh, engaging and readable content. Also, content that is loaded periodically often have the odds to get a higher ranking in search engine result pages.

2. Article spinning software typically generate scribbled copies

A major loophole with article spinning software is that these programs typically generate substandard quality content, which is even hard to read. Rather than using article spinning software, the better alternative to choose is to start creating articles manually using your creativity. Of course, creating content from scratch manually will take time as well as your skills and efforts, but in the long run of that all, suffice to say that you will find that is all worth considering.

3. The diction may be different, but the essence and the quality are tainted

Most article spinning software will help you in making several different versions of an original article by replacing the original words with matching synonyms. This is seemingly a very easy way to give the mention of one thing in several different ways, which means the nitty-gritty is still the same, but the quality is still compromised heavily. Again, the recommendation is to choose to publish unique articles.

4. Article spinning is commonly reckoned as an unfair practice

According to webmasters and even search engines, article spinning is typically looked with askance and this is an absolute truth. These software tools will taint your online reputation and trustworthiness. That is why it is worth the consideration to avoid using such unethical tools. After all, building your reputation could take several months or years and you are very likely to mar it in a jiffy when your target readers come to learn that you have started posting duplicate content.

5. All search engines are designed to contradict spun articles

All search engines, in general, are designed to contradict article spinning committed by online marketers. Most importantly, Google’s latest Panda Update is attentive to substandard sites, for example, content farms that feature spun articles.

6. Article spinning restricts a writer’s creativity

Article spinning is proverbial for putting a check on a writer’s creativity – and, with said that, most decidedly, spinning an article will never make you a creative writer. Spinning articles is also a lax method of acquiring backlinks and will certainly backfire once search engines come to know about the use of “unethical” practices.

7. Spun articles are highly likely to saturate the market

An original content, which is spun can readily turn out multiple versions, but when it comes to reflecting different viewpoints, they fail miserably. Certainly, different versions of an original article can saturate the market. It will critically leverage the originality of content featured on your website/weblog and therefore prompt search engines to tag yours as a plagiarized version.

So now it is easy for you to conclude by yourself why rewriting an article is never worth the consideration but in fact it is worthy of creating articles manually using your creativity. On the other hand, if you are not good at writing, you can take help of professional writers working in a SEO company USA or India to deliver you creative and original articles.

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What Exactly Is SEO and Why Does My Website Need It?

Apr 02 2022 Published by admin under Uncategorized

Some people are not familiar with the term SEO. Others may have heard about Search Engine Optimisation (SEO), but may not be aware of its meaning and significance. There are actually a number of things that are critical to a website more than ranking high in search engines, though, when different people are asked, they have different ways of achieving this.

To get a more comprehensive and accurate answer, people can look closely at Google’s guidelines found on the Webmaster Tools site, and search under SEO’s hood.

In the past, SEO has earned a bad reputation due to a number of individuals who made use of unallowed techniques to benefit from search engines, rather than work with them. The wrong choice of SEO professionals has negatively affected the reputation of many websites, making them invisible in search engine rankings when Google updated their algorithms.

On the other hand, deciding to choose quality SEO professionals can give several advantages to a website, including the further improvement and promotion of its web pages.

The right SEO professionals will:

Review the quality and structure of web content;
Repair bad meta settings that hurts rankings;
Add new content to meet high quality standards, in order to improve the position in the search results;
Include keywords that are relevant to a business’ products/services to drive solid traffic;
Create an online development plan to make websites a destination for their target demographic.
It is best to hire the services of an SEO professional when starting a new web design or planning to reformat a website. An SEO professional may significantly transform a website in different ways, and the result may look totally new and unrecognizable to its owner. Also, the website needs to be search engine friendly from bottom to top.

Best Practices

It is important for any SEO professional to conform to the best practices guidelines required by Google and other search engines. That being said, an SEO must be able to share a number of things up front:

Success stories: an SEO professional must be willing to share the things they did for other websites, as well as the results.
Guideline knowledge: He should be familiar with Google Webmaster Guidelines – chapter and verse.
Online Marketing Services: He should be able to enhance the existing web content.
SEO professionals who follow the best practices will offer some specific things. Also, they will be transparent with regard to the methods to be used, as well as the specific time frame to achieve the best results possible.
Deciding on the right individual or company to look after SEO interests will benefit a business. On the other hand, making the wrong choice can cause its failure. In case it would be difficult to locate the right SEO professional, it may be best for a business owner to do it on his own.

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Money and the World Order

Apr 01 2022 Published by admin under Uncategorized

The systems that run the world are all based on money and exchange of goods for a benefit. This is easy to see when one goes to a shop and purchases goods and pays for them with the method of exchange in that area. It is not so easy to see, however, when one pays for something and the return is invisible. That happens in religion, for instance, whereby promises are made that after-death one will receive the entitlement.

It is at that point that magic enters the equation and in today’s world more things are based on promises than on reality. Arguments persuading one to part with their money are now covered by tertiary studies and economic degrees. The goal is making money circulate and that can be at any cost to either an individual or society in general.

What does one achieve when paying for a ride on a Merry-go-round at a local Fair? Or when taking a plunge over a cliff in a Bungy type experience? The only thing returned is a small rush of adrenalin that becomes addictive and makes the partaker want more of the same. These things are, however, counted as business enterprises and they are incorporated in the World Order.

Anything that gives a moments pleasure, or adds a little to the entertainment of the brain is good business. People will often pay more, therefore, for these things than for food for their body. Drugs, alcohol, and gambling are high on this list and they are all supported as they take money from pockets and savings and spin it out through the community.

The bottom line is the World Order is constructed on money and unless it flows throughout the communities it becomes stagnant and the structure it supports will fail. Governments are forever vigilant and they must ensure that their policies focus on helping the business sector over those that would stagnate the economy.

In countries where this is not the case the state can fail and this is happening now in some areas where the business sector is at a standstill or almost so. Recent examples include Venezuela, where the economy is almost non-existent and now Rio, the city that will soon host the Olympics Games, that has declared itself bankrupt.

It is obvious that many countries are fighting to stave off similar collapses as the World Order is rocked by an uncertain economic outlook. World-wide jittery nerves are watching with interest as the value in shares topple and financial systems struggle to overcome over-value in their currency and over-spending on things that may not save them, such as defense and wars.

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How To Qualify Leads And Prospects

Apr 01 2022 Published by admin under Uncategorized

To make the correct judgement, you need the essential insights, and this is what it means by “qualify”. If you are not selling the product or service to the correct lead, you will end up wasting a lot of money, time, energy and resources. So what you should do to qualify leads and prospects? How will you know whether a prospect is fit for your offer? Will the lead ultimately lead to a sales opportunity?

You should invest your money and time only after qualifying someone. Only then you should start selling the service or product to the prospect.

If you are not quite experienced you will jump at the given opportunity without properly studying the prospect. What happens here is you are trying to selling something on an assumption without the proper background check. It may or may not culminate in sales. Only mindless salespeople will do this kind of marketing and they will end up losing their energy and time chasing wrong leads.

Instead of talking all the time, try to listen to your prospect. Then you will understand whether he/she is a qualified prospect. If you listen to them your chances of selling will be much higher.

Spend time on qualified prospects, and you’ll achieve significantly more costly deals.

Even if you get a qualified lead you must put in a lot of effort to make him/her your customer. You must know all about your valuable prospect or else you will miss an opportunity to sell your product or service to them.

If you end up selling a product to a wrong customer or to people who should not have bought your product, it is not just bad for the customer but bad for you and your company.

To find a quality lead you must know how to evaluate a prospect. For instance, you must know what their drawbacks are. How have they evaluated your solution? What type of an organisation they belong to? These details are essential to personalise your pitch for your prospects.

Know their pain points and also about their organization and personality. If a salesman is not able to close a deal it shows that he did not know all the important details about his prospect and hence he did not properly qualify as lead.

Ask as many questions as possible to your customer and gather the correct information. There are certain qualifying questions which every salesman should be aware of. We list out the most important ones.

Customer profile

A prospect should match your ideal customer profile. How big is the company? What industry are they in? Where are they located?


You must know your customer’s needs to qualify the prospect. And you should know how to fulfil their requirements and requests. You should have an idea what result they are aspiring for, and how the result is going to impact their company or team.

Decision making process

You should also know how they make decisions and how many people are involved in the decision-making process. Are they impulsive buyers or do they take time to buy products?

For instance, some companies take almost a year to purchase products. But if you have a sales target to achieve in the next four months then they are not your qualified prospects.


It is said that you should keep your friends close and enemies closer. So you should know about your competitors. You must know whether the lead has worked with any of your competitors and also what are the decisive factors on which they will base their decision on.

If you are informed of these things, you will be able to easily find out whether he/she is a qualified prospect or not.

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2 Extra Hours Per Week Can Make You a Millionaire

Mar 01 2022 Published by admin under Uncategorized

When you take 2 extra hours of work per week to bring more value to your clients, it may just change your life. What kind of change? How about $1,000,000 worth of change. But first, let see some data, and then I will give you a practical roadmap that you can put into place TODAY!

It’s really scary. 26% of all Americans have $0 in their savings account. 7% don’t even have a savings account! The average American has $4,436 in their savings and 76% of families are living paycheck to paycheck. The average person in their 60′s has less than $200,000 in savings for retirement. It’s not surprising that most people just don’t believe in the idea that they really can become millionaires. But what if I could show you how? What if I could show you how to make an extra $2,000 per month, and if you invested over just 20 years, you would easily turn into $1,000,000+? Would you do it? If your answer is YES, then keep reading.

Let’s take a real life example that I just set up for my personal trainer Josh. It’s a perfect example of how he, you or anyone can do it. Josh was charging $50 per session and had 15 weekly clients that worked out with him an average of 3 sessions. That translates to $2,250 per week or $9,000 per month. When I posed the $2,000 = $1,000,000 concept, he loved the idea, but didn’t think he could come up with the extra $2,000 per month to invest. It just seemed like a pipe dream to him. He already had a mutual fund set up, that was earning 6% a year, but it had less than $1,000 in it and he was contributing $100 per month to it. And that’s the problem folks. Many of us have retirement accounts set up, but the deposits we make just not enough to move the needle of our net worth. That is why we need to get to a min. of $2,000 per month of extra cash to start moving the needle. Here is the roadmap I created for Josh to generate an additional $2,000+ per month. The big question was, “How many total extra hours per week will I need to work?” The answer? Two. That’s right, two hours extra per week will make him a millionaire. I’m sure the same could easily work for your business. Regardless of the business you are in.

Here is the roadmap:

Step #1:

Increase the value you bring. In Josh’s case, all he did was work people out. No meal plans, no videos, no body fat index testing, no nutritional or meal prep advise. In short, he offered his clients limited (really zero) EXTRA value. You can’t increase prices without increasing value. So he and I created the following value added programs and he put all of them into action within 1 week. Josh signed up for the email program (there are tons like Constant Contact or MailChimp), loaded in his client’s email addresses, and boom, he had a platform to get value added messages to them at anytime. He then created content via a simple, one-page weekly newsletter, that was emailed out on Monday morning at 6 am. In the newsletter he offered great recipes for easy to cook meals. He talked about nutritional suggestions along with vitamin and supplement recommendations. He told his readers about local farmer’s markets in the area and what was in season at them to buy and eat. He even offered a DATE NIGHT SUGGESTION section in which he suggested that his clients go on a data night and why it was important to your marriage and mental health along with great locations and destinations to make it extra special. Lastly, he started to record himself doing workouts and impeded them into the newsletter so that his clients to do them on their off days. Get the picture? He started adding a foundation of value added services that informed, educated and entertained his client base. Total time per week? 2 additional hours.

Step #2:

Raise Prices. We raised his rate from $50 per session to $60 per session. $10 bucks, a small amount. But not all clients went for it.

Step #3:

What did his client say? He lost some clients who were not willing to pay the extra $10 bucks. They didn’t see the value add of the newsletter, because they never had it in the first place. They just wanted to cheaper price. No problem… that is the point of step #3- to test your client base and the value you bring to them. In Josh’s case, he had some cheap clients AND he was not bringing enough value to them. So they left him. If you raise prices without providing enough value to your clients, some will leave you too. And they should! Value is the key in today’s crowded and cloudy marketplace. You must deliver value that exceeds the price you charge.

Step #4:

Put on Your Selling Hat. Josh lost some clients, so he had to get to selling to find replacements and a few more. But now, he was starting with a new price ($60) and a new product offering. This time it was – “Josh aka The Super Trainer”, who cares about his clients more than anyone else and he proves it each and every week through the content he puts in his newsletter. He was now focusing your muscles, your mind, your food intake and even your relationship. He started asking for referrals from his existing clients and asked them to reach out to their family, friends and co-workers. I also had him talk to some of the busiest trainers at his gym and asked for their overflow, the clients they were just too busy to take on. Within 2 weeks he replaced the clients who dropped out when he raised his prices. It was ridiculously easy to replace them and he actually added 3 more for a new client base total of 18.

The end result:

Josh now has 18 very satisfied clients who get his VERY informative weekly newsletter and can watch his specific workouts on their off days. His new client base are all paying $60 per session X 3 sessions per week, and it now equals $12,960 per month. An increase of $3,960 over his prior income level.

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The Islamic Banking Model

Feb 01 2022 Published by admin under Uncategorized

The origin of Islamic banking dates to the very beginning of Islam in the seventh century. The prophet Muhammad’s first wife, Khadija, was a merchant, and he acted as an agent for her business, using many of the same principles used in contemporary Islamic banking. In the Middle Ages, trade and business activity in the Muslim world relied on Islamic banking principles, and these ideas spread throughout Spain, the Mediterranean and the Baltic States, arguably providing some of the basis for western banking principles. In the 1960s to the 1970s, Islamic banking resurfaced in the modern world.

This banking system is based on the principles of Islamic law, also referred to as Sharia law, and guided by Islamic economics. The two basic principles are the sharing of profit and loss and the prohibition of the collection and payment of interest by lenders and investors. Islamic banks neither charge nor pay interest in a conventional way where the payment of interest is set in advance and viewed as the predetermined price of credit or the reward for money deposited. Islamic law accepts the capital reward for loan providers only on a profit- and loss-sharing basis, working on the principle of variable return connected to the actual productivity and performances of the financed project and the real economy. Another important aspect is its entrepreneurial feature. The system is focused not only on financial expansion but also on physical expansion of economic production and services. In practice, there is a higher concentrated on investment activities such as equity financing, trade financing and real estate investments. Since this system of banking is grounded in Islamic principles, all the undertakings of the banks follow Islamic morals. Therefore, it could be said that financial transactions within Islamic banking are a culturally distinct form of ethical investing. For example, investments involving alcohol, gambling, pork, etc. are prohibited.

For the last four decades, the Islamic banking system has experienced a tremendous evolution from a small niche visible only in Islamic countries to a profitable, dynamic and resilient competitor at an international level. Their size around the world was estimated to be close to $850 billion at the end of 2008 and is expected to grow by around 15 percent annually. While system of banking remains the main component of the Islamic financial system, the other elements, such as Takaful (Islamic insurance companies), mutual funds and Sukuk (Islamic bonds and financial certificates), have witnessed strong global growth, too. Per a reliable estimate, the Islamic financial industry now amounts to over $1 trillion. Moreover, the opportunity for growth in this sector is considerable. It is estimated that the system could double in size within a decade if the past performances are continued in the future.

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Construction Bonds Establishing Secure Connections

Jan 01 2022 Published by admin under Uncategorized

This construction bond is the title given to a kind of surety bond that has been made to come into use by investors in projects related to construction. This step has mostly been taken to provide a certain kind of protection against a very severe kind of event taking place that can cause a certain kind of hindrance or failure in the completion of the project, the reason behind it being the insolvency of the builders or the inefficiency of the job to meet ends with the specifications of the contract.

Usually you will notice the existence of three kinds of parties in a construction bond, namely they are the party that has a hand behind the building of the project, the eventual owners and then finally you have the surety company that has got the back of the bond.

As for the types, this kind of bond contains three types; let us have a look at the list:


In situations where as the expected honor and respect for the bid by the principal which in this case might be the contractor is not met, this bid bond comes into the picture where it provides protection to the owner of the project. The obligee held under the existence of this bond in this case is the owner and he absolutely has the rights to sue the surety and the principal if he wills to in order to establish the enforcement of the bond. In case the principal refuses to extend any kind of honor to the concerned bid, then he takes the responsibility of being liable for any kind of additional costs that might surface.


This performance bond is used to provide a kind of assurance or rather guarantee by the contractor or the principal. This guarantee talks about the completion of the contract in full accordance with its respective terms. IF under any circumstances, the principal is seen to be facing defaults, the owner holds the right of calling upon the surety to ensure that the contract meets its completion. In that case, the surety will have no other choice but to hand over the contract to a new designated contractor.


This is the kind you head to when you need all your payments to be guaranteed, the payments that have been lying under the due tag to subcontractors and some other from the mentioned principal. The subcontractors and the suppliers are the ones who qualify as the beneficiaries for the payment bond. This bond proves to be of a tremendous benefit to the owner especially, the reason being that it comes as a substitute to the mechanic’s liens as a non-payment remedy.

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